Thursday, December 05, 2002

Truth in Advertising

The temptation to show images of products so that they look good in advertisements rather than be accurate is strong. So, in Sunday newspaper sales brochures, you frequently see disclaimers like "simulated picture" (I'm not even sure advertisers go to this trouble these days since everybody assumes such pictures are doctored to look good).

Well, I was struck by this image in a sony ad which shows the camcorder as it actually works when you turn the viewing display around so that you can take a picture of yourself -- the Sony logo is indeed upsidedown when you do this. Sony earns a star in my book for having enough confidence in their brand and product quality to show their name in a somewhat unflattering configuration...

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