Date: Oct 27, 2006 3:55 AM
Subject: Hello, traditional TV Networks...?
To: Friends
Well, check out:
http://www.cnettv.com/9710-1
With NBC already downsizing their news department, and CBS, and ABC not far behind, I thinking this example shows how people will want to get their multisegment TV shows in the future. Like everything else on the Internet, instead of a small number of nightly news shows, or weekly magazine shows ( e.g., 60 Minutes), this approach allows hundreds of thousands of people to participate in collecting and ordering multiple 2-3 minutes segments together into a half hour or hour show.
And furthermore, with the index on the right side of the screen, the viewer gets to decide what s/he wants to see.
This is why YouTube is worth $1.6Billion to Google. Like the Blog world, these compilations will produce a lot of junk, but there will be the standouts that get widely read because they contain superior content -- or selection of content from the millions of 2-3 minute video segments produced each day and hosted by the GTubes on the Internet. In addition there will be a lot of compilations that have appeal to smaller, focused audiences.
So, although I can imagine the major networks will start making use of this, I can also see millions of the following multisegment shows available on the Internet:
- This Week in Lexington: Highlights from various (Board of Selectmen, School Committee, Carey Lecture Series, High School Football game) town public meetings and events.
- Watch Your Baby Grow: Monthly advice for new parents including segments on the audience's actual kids as they grow up.
- (A smaller audience) Smith Family 2006 Year in Review: A month by month set of slide shows and video clips.
- ...
I don't know enough about YouTube to understand whether there is already such a facility in that system. In any case, I think you will see Google starting to make use of these sorts of ideas with GTube.
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