Wednesday, November 15, 2006

Hello, traditional TV Networks...?

From: Harry Forsdick
Date: Oct 27, 2006 3:55 AM
Subject: Hello, traditional TV Networks...?
To: Friends

I ran across something yesterday on CNet that I think is very appealing and answers the questions many people are asking about Video on the Web, such as "I don't understand the appeal of 2-3 minute snippets of video. Who is going to watch that stuff?"

Well, check out:

With NBC already downsizing their news department, and CBS, and ABC not far behind, I thinking this example shows how people will want to get their multisegment TV shows in the future. Like everything else on the Internet, instead of a small number of nightly news shows, or weekly magazine shows ( e.g., 60 Minutes), this approach allows hundreds of thousands of people to participate in collecting and ordering multiple 2-3 minutes segments together into a half hour or hour show.

And furthermore, with the index on the right side of the screen, the viewer gets to decide what s/he wants to see.

This is why YouTube is worth $1.6Billion to Google. Like the Blog world, these compilations will produce a lot of junk, but there will be the standouts that get widely read because they contain superior content -- or selection of content from the millions of 2-3 minute video segments produced each day and hosted by the GTubes on the Internet. In addition there will be a lot of compilations that have appeal to smaller, focused audiences.

So, although I can imagine the major networks will start making use of this, I can also see millions of the following multisegment shows available on the Internet:
  • This Week in Lexington: Highlights from various (Board of Selectmen, School Committee, Carey Lecture Series, High School Football game) town public meetings and events.
  • Watch Your Baby Grow: Monthly advice for new parents including segments on the audience's actual kids as they grow up.
  • (A smaller audience) Smith Family 2006 Year in Review: A month by month set of slide shows and video clips.
  • ...
As important as the ability to string together multiple short clips (which, after all is how most news shows are structured) is the preservation of the structure of compilation, and the ability for the viewer to choose what is viewed: remember the promise of Interactive TV? Well, I think this is an example of what we were talking about.

I don't know enough about YouTube to understand whether there is already such a facility in that system. In any case, I think you will see Google starting to make use of these sorts of ideas with GTube.

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