Winners and Sinners

My mother used to work for the New York Times. Every once in a while, she used to bring home a newsletter published by Theodore Bernstein, managing editor of The New York Times, entitled Winners and Sinners containing examples of good writing and headlines, as well as mistakes that made it into the paper. This is an example of the type of item that would be labeled a Winner:

Headline in the New York Times on the article Seeking the Keys to Sexual Desire

Birds Do It. Bees Do It. People Seek the Keys to It